Convergenza-digitale_Giuseppe_Ursino_blog

Convergence: wonderful word

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Today I will talk about digital transformation. The word television means many things, because on the screen you can see family photos, newspaper pages, your favourite websites, satellite broadcasts, video games, on demand movies, e-mail and social networks, radio and music.

Everything has changed since television also entered the digital age, when the chips replaced the cathode ray tube. Little or nothing is left of the old TV. The dimensions of the screens have grown and those of the other parts have been reduced to infinity, transforming the TV into futuristic frames. The television has incorporated everything, slowly, constantly, reaffirming its central role not only in our living room but, above all, in our lives. Two screens resisted, strenuously, to this slow conquest: those of the computer and the smartphone. Both tried to play the opposite game: take the TV content and bring it into their story lines, they got some success, but those who produce computers and mobile phones didn’t expect the old television to be able to react.

The magic word is “convergence”, born together with the digital age. Everything “converges” towards the TV, the phone, the computer, the cable, the Internet, all together in a single screen. A few years ago, the various media could not be mixed, each had its own technology (that it’s a digital transformation) and there was no way to put together, for example, the pages of a newspaper and the radio waves. Today it is no longer the case, because everything has turned into bits, and a radio bit is equal to a newspaper bit. This means that television and radio programmes, newspapers, films, games, can pass through a single terminal and end up on a single screen, that is the TV screen.

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