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The traits of a successful entrepreneur

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Many people are more likely to judge the success of an entrepreneur basing on the scale of turnover, rather than on the quality of service they offer to humanity.

This form of capitalism can lead to a practical materialism as dangerous as the philosophical materialism advocated by communism. We risk an amoral drift that we can fight by accepting to give our contribution to the society beyond our own personal convenience.

As Richard Branson says “for an entrepreneur the desire to learn, create, evolve, the goals have no limits.” The entrepreneurs are a strategic lever of the dynamism of a country, they are an asset for the whole society.

Are they considered that way in Italy too?

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